A week in marketing, reimagined with AI
What could change if an AI partner understood your business, connected the work across teams and tools, and learned alongside you?
This is a design exploration of how marketers might collaborate with AI. What could that relationship look like if an assistant understood the business behind a campaign, as well as the brand?
Imagine a week in the life of a marketer working with AI.
Meet Maya, a marketer at Sunday, and Sunny, her AI partner. She starts with a growth goal. Over the week, they connect the evidence, develop a campaign, coordinate with teams, adapt when plans change, and decide what to do next.
Sunday sells coffee through cafés, retail partners, and an online shop. Maya wants more first-time Daily Roast buyers, with a small campaign live Friday and a $500 ad budget. First, they need to decide where to focus.
Follow Maya’s weekScroll through Maya’s week. The app moments use scripted interactions.Start with the business question.
Sunday’s AI partner
Where should we focus to grow first-time Daily Roast orders?
I’ll look across the tools your team already uses.
Turn the idea into a plan.
Bring the café ritual home.
- Goal
- First-time bag purchases
- Positioning
- Premium. No discount.
The plan has owners.
- Audience · Marketing ops
- Review customer matching and existing-buyer exclusions.Awaiting updated export
- Product · Operations
- Confirm price and stock by region.Stock check requested
- Creative + media · Agency
- Instagram ad, email, product page, and media brief.Brief ready to share
Sunday’s AI partner
Let’s build the café-to-home campaign for Friday. Keep the ad budget at $500.
Bring the café ritual home.
- Goal
- First-time bag purchases
- Positioning
- Premium. No discount.
The plan has owners.
- Audience · Marketing ops
- Review customer matching and existing-buyer exclusions.Awaiting updated export
- Product · Operations
- Confirm price and stock by region.Stock check requested
- Creative + media · Agency
- Instagram ad, email, product page, and media brief.Brief ready to share
I’ve connected the brief to the audience, product feed, and agency tasks. Here’s what needs a review before we launch.
Give the idea a creative direction.
Sunday’s approved photography, the campaign brief, and the creative team’s past feedback come together.
Instagram adLess rush. More ritual.
Good coffee. A little time for yourself.
EmailProduct page
Your next break starts here.
Good coffee, delivered to your door.
Your new everyday coffee.
Chocolate. Caramel. A softer start.
The Daily Roast
340g · Whole bean · Roasted fresh
One change. See what it touches.
West: stock shortage.
“Please hold promotion in the west until we confirm replenishment.”
A business update connected to the campaignFollow the dependencies.
- Paid audience
- Western targeting needs an exclusion.
- Regional email
- Western customers need to stay out of the send.
- Agency media brief
- Coverage and delivery need the same revision.
Sunday’s AI partner
The west is short on Daily Roast. Paid targeting, email, and the agency brief are affected. We can hold the west or move Friday.
West: stock shortage.
“Please hold promotion in the west until we confirm replenishment.”
A business update connected to the campaignFollow the dependencies.
- Paid audience
- Western targeting needs an exclusion.
- Regional email
- Western customers need to stay out of the send.
- Agency media brief
- Coverage and delivery need the same revision.
Keep Friday. Hold the west and keep the total ad budget at $500.
The team is ready. Maya decides.
The team cleared Revision 02. Maya reviews the plan before approving launch.
Sunday’s AI partner
Bring a little
Sunday home.
Revision 02 · New customer campaign
- Audience
- New customers · in-stock regions
- Launch
- Friday
- Ad budget
- $500 total
- Channels
- Instagram, email, web
- Success metric
- First-time customer orders
Reviewed: operations, agency, marketing ops.
- Operations
Friday stock confirmed.
West stays on hold. - Agency
Creative approved.
Revised media brief accepted. - Marketing ops
Audience, email and links checked.
$500 ad budget confirmed.
Ready for Maya’s approval. Marketing ops will schedule the approved plan.
EmailProduct pageYour morning ritual. Delivered.
Good coffee, delivered to your door.
Your kitchen. Your coffee shop.
Chocolate. Caramel. A softer start.
The Daily Roast
340g · Whole bean · Roasted fresh
The next opportunity is in the results.
Sunny connects campaign visits, checkout behavior, and customer questions to find the next move.
New buyers are arriving.
- Campaign visits
- Visitors reach the product page.
- First-time orders
- New buyers order through the campaign.
“How much is delivery?”
- Checkout behavior
- The biggest drop-off comes when delivery costs appear.
- Support conversations
- Customers ask about delivery costs before ordering.
Sunday’s AI partner
What have we learned? What should we do next?
New buyers are arriving.
- Campaign visits
- Visitors reach the product page.
- First-time orders
- New buyers order through the campaign.
“How much is delivery?”
- Checkout behavior
- The biggest drop-off comes when delivery costs appear.
- Support conversations
- Customers ask about delivery costs before ordering.
We’re seeing first-time buyers from the campaign, but people drop off when delivery costs appear at checkout. I’d test showing those costs earlier before we spend more.
From the first question
to the next opportunity.
Maya started with a growth goal. Sunny connected the evidence, helped shape a campaign, and carried her decisions across the team’s tools. When stock changed, the plan changed with it. Maya approved the launch. The results gave them their next move.
That’s the future this thought experiment imagines: an AI partner that follows a business goal across people and systems, connects what the team learns, and carries it into what happens next. The marketer sets the direction and makes the calls.
A design exploration with fictional brands, generated imagery, and scripted interactions. Data sources, integrations, and outcomes are illustrative.
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